In the Driver's Seat: DriveCam Newsletter

Road Crashes Can Be Prevented

New Book Fuels Passion as it Focuses on America's Driving Culture, What's Gone Wrong and How It Can Be Fixed

Every day we put our lives, and those of the people we love, at risk. How? By driving or riding as passengers in motor vehicles. The death rate for vehicle crashes has reached nearly 43,000 each year in the United States alone. That's 117 deaths per day, and nearly 5 every hour, as reported in AAA's Crashes vs. Congestion Report (2008). The Report continues by stating that the per person cost of a fatality is $3,246,192 and the cost of an injury is $68,170.

In response to this daily carnage, Bruce Moeller, president and CEO of DriveCam Inc., and behaviorist and driving risk expert, has written his second book, Driving Me Crazy.

In this heartfelt and insightful journey, Moeller explores our driving culture and what has gone wrong. Automobiles, trucks and buses have become lethal weapons capable of causing mass destruction on a daily basis. What can we do to improve the situation? Moeller argues that it is not the vehicle's fault, but rather, the driver's.

With humor, pathos and personal reflection, Moeller provides an insight that few can. As CEO of a company that sees risky driving in commercial fleets and automobile drivers daily—and then provides programs to improve it—he is at the forefront of this human epidemic.

This collection of observations, reflections, stories and commentary will fuel your passion to do what you can to make our roads safer. You'll finish this anthology wanting to read more, hear more and learn more – which you can do by visiting DrivingMeCrazyStories.com where you can read other stories, share your own and get involved in helping to make a difference.

What Drives Bruce Moeller?

Get an inside look at the man behind the book and the cause

Bruce Moeller is president and CEO of DriveCam Inc., the author of Driving Me Crazy, and a passionate leader in stopping the daily carnage occurring on our roads.

As an entrepreneurial leader, Bruce brings over twenty-five years of experience to DriveCam, where he is the primary driver of DriveCam's focus on improving risky driving behavior through proactive recording, analysis, and continuous feedback on actual driving events. His entrepreneurial skills and leadership have been recognized through many awards, including Ernst & Young's San Diego Entrepreneur of the Year Award.

Bruce previously served as president and CEO of CultureWorx, a web-based performance feedback software system sold to Fortune 500 companies for employee behavior modification. His experience also includes serving as president and CEO of Kurta and president of the Bell & Howell Company's Information Management Products Group. Bruce is the author of Oh Behave! a book about reinforcing successful behaviors to build cultures and improve productivity within businesses.

Bruce has spoken at major industry conferences and has appeared on the "Today Show," CBS Evening News, "Good Morning America" and CNN.

Follow this link to a brief interview with Bruce – a rare opportunity to get to know the man behind the message.

Share Your Stories and Win a Free Book

New website allows you to share your passion

With the release of Driving Me Crazy, we're also releasing a new website, DrivingMeCrazyStories.com – a place for everyone to read other's stories, share their own and get involved in helping to make a difference.

To launch the site, we're giving away 25 copies of Driving Me Crazy ($24.95 value) to the first 25 people to share their story at http://www.drivingmecrazystories.com/blog.html.

• What risky driving have you witnessed?
• Is there someone in your fleet who you won't drive with due to their bad driving habits?
• What's the safety culture like in your business? Is good driving rewarded?
• And what about the teenagers in your neighborhood and in your life?
• Do you know someone who needs DriveCam?

Maybe your story is funny. Perhaps it's sad. Most importantly, if it can teach us all a lesson and help change the way people drive, we'd like to read it.

It's not hard to get involved. And it doesn't take long. Read a little. Write a little. And share a lot. Each of us can make a difference.

Mark Your Calendar: DriveCam 2008 Academy Schedule

April 17, 2008 Orlando, Fla.
June 18, 2008 Chicago, Ill.
Aug. 7, 2008 Dallas, Texas
Sept. 25, 2008 Boston, Mass.
Nov. 13, 2008 Las Vegas, Nev.

Presented by DriveCam's leading safety expert, Del Lisk, the DriveCam Academy is a one-day session dedicated to presenting and sharing advanced techniques for optimizing your use of the DriveCam program. The course is ideal for clients currently using the program but looking for ideas on how to maximize results. This is also an excellent environment for those considering a DriveCam deployment but seeking guidance on how to put it all together. The fee for attendance is $285 per individual.

Come to this session to learn:

• The essential steps for success with the DriveCam program
• How to monitor program effectiveness
• How to analyze complex videos
• Surefire tips to maximize effective driver coaching
• Key functionality that may not have been available when you deployed your DriveCam program
• And much, much more

Space is limited. For information, or to enroll in one of the sessions, please call 866-419-5861 and ask for Del Lisk or e-mail your request to dlisk@drivecam.com.

DriveCam at Industry Events

Because of our leadership in the Driver Risk Management community, DriveCam has been invited to participate in a number of prestigious events. DriveCam will be speaking at industry-leading events discussing the benefits of a Driver Risk Management Program. Please contact the DriveCam marketing team if you'd like us to speak at your industry event.

Look for DriveCam at the following industry events:

DRI Trucking Law Seminar
April 17-18, 2008
Pointe Hilton Tapatio Cliffs
Phoenix, Arizona
Bruce Moeller, DriveCam CEO, Participating in Panel Discussion on Assessing Liability in Claims

NPTC 2008
April 27-29, 2008
Visit our Booth #724
Hilton Cincinnati Netherland Plaza
Cincinnati, Ohio

Auto Insurance Report National Conference
April 27-29, 2008
St. Regis Resort
Monarch Beach, California
DriveCam Analytics Expert, Bryon Cook, Presenting

RIMS 2008
April 28-May 1, 2008
Visit our booth #808
San Diego Convention Center
San Diego, California

APTA 2008 Bus & Paratransit Conference
May 3-7, 2008
Hilton Austin
Austin, Texas
Bruce Moeller, DriveCam CEO, Presenting

Waste Expo 2008
May 6-8, 2008
Visit our booth #3116
McCormick Place
Chicago, Illinois

DriveCam in the News

Fleet Owner
Fleet Owner's e-newsletter highlighted DriveCam's recent Risk InfoCenter™ announcement. The article discusses how the Risk InfoCenter can analyze data and predict risky drivers through actual driving behavior collected across multiple industries and types of vehicles.

Design News
DriveCam was featured in the online article "Camera System Analyzes Driver Behavior." The article discusses how the solution monitors driving behavior and provide analysis for managers to coach their drivers.

San Diego Daily Transcript
The San Diego Daily Transcript highlighted DriveCam's recent announcement on Waste Connections Inc. selecting DriveCam's behavior-based risk mitigation solution to improve the safety of its fleets and reduce vehicle damages.

St. James PlainDealer
The St. James PlainDealer showcased the Teen Safe Driver Program as a great tool for parents to monitor their teenager's driving. The article also discusses the positive response American Family has received since the launch of the program.