In the Driver's Seat | April 2008

In This Issue

• Road Crashes Can Be Prevented
• Share Your Stories and Win a Free Book
• April 2008 Academy Schedule
• Industry Events
• DriveCam in the News

• Road Crashes Can Be Prevented

  New Book Fuels Passion as it Focuses on America's Driving Culture, What's Gone Wrong and How It Can Be Fixed

  Every day we put our lives, and those of the people we love, at risk. How? By driving or riding as passengers in motor vehicles. The death rate for vehicle crashes has reached nearly 43,000 each year in the United States alone. That's 117 deaths per day, and nearly 5 every hour, as reported in AAA's Crashes vs. Congestion Report (2008). The Report continues by stating that the per person cost of a fatality is $3,246,192 and the cost of an injury is $68,170.

  In response to this daily carnage, Bruce Moeller, president and CEO of DriveCam Inc., and behaviorist and driving risk expert, has written his second book, Driving Me Crazy.

  In this heartfelt and insightful journey, Moeller explores our driving culture and what has gone wrong. Automobiles, trucks and buses have become lethal weapons capable of causing mass destruction on a daily basis. What can we do to improve the situation? Moeller argues that it is not the vehicle's fault, but rather, the driver's.

  With humor, pathos and personal reflection, Moeller provides an insight that few can. As CEO of a company that sees risky driving in commercial fleets and automobile drivers daily—and then provides programs to improve it—he is at the forefront of this human epidemic.

  This collection of observations, reflections, stories and commentary will fuel your passion to do what you can to make our roads safer. You'll finish this anthology wanting to read more, hear more and learn more – which you can do by visiting DrivingMeCrazyStories.com where you can read other stories, share your own and get involved in helping to make a difference.

• Share Your Stories and Win a Free Book

  New website allows you to share your passion.

  With the release of Driving Me Crazy, we're also releasing a new website, DrivingMeCrazyStories.com – a place for everyone to read other's stories, share their own and get involved in helping to make a difference.

  To launch the site, we're giving away 25 copies of Driving Me Crazy ($24.95 value) to the first 25 people to share their story at http://www.drivingmecrazystories.com/blog.html.

  • What risky driving have you witnessed?
  • Is there someone in your fleet who you won't drive with due to their bad driving habits?
  • What's the safety culture like in your business? Is good driving rewarded?
  • And what about the teenagers in your neighborhood and in your life?
  • Do you know someone who needs DriveCam?

  Maybe your story is funny. Perhaps it's sad. Most importantly, if it can teach us all a lesson and help change the way people drive, we'd like to read it.

  It's not hard to get involved. And it doesn't take long. Read a little. Write a little. And share a lot. Each of us can make a difference.

• April 2008 Academy Schedule

  April 17, 2008 Orlando, Fla.
  June 18, 2008 Chicago, Ill.
  Aug. 7, 2008 Dallas, Texas
  Sept. 25, 2008 Boston, Mass.
  Nov. 13, 2008 Las Vegas, Nev.

  Presented by DriveCam's leading safety expert, Del Lisk, the DriveCam Academy is a one-day session dedicated to presenting and sharing advanced techniques for optimizing your use of the DriveCam program. The course is ideal for clients currently using the program but looking for ideas on how to maximize results. This is also an excellent environment for those considering a DriveCam deployment but seeking guidance on how to put it all together. The fee for attendance is $285 per individual.

  Come to this session to learn:

  • The essential steps for success with the DriveCam program
  • How to monitor program effectiveness
  • How to analyze complex videos
  • Surefire tips to maximize effective driver coaching
  • Key functionality that may not have been available when you deployed your DriveCam program
  • And much, much more

  Space is limited. For information, or to enroll in one of the sessions, please call 866-419-5861 and ask for Del Lisk or e-mail your request to dlisk@drivecam.com.

• Industry Events

  Because of our leadership in the Driver Risk Management community, DriveCam has been invited to participate in a number of prestigious events. DriveCam will be speaking at industry-leading events discussing the benefits of a Driver Risk Management Program. Please contact the DriveCam marketing team if you'd like us to speak at your industry event.

  Look for DriveCam at the following industry events:

  DRI Trucking Law Seminar
  April 17-18, 2008
  Pointe Hilton Tapatio Cliffs
  Phoenix, Arizona
  Bruce Moeller, DriveCam CEO, Participating in Panel Discussion on Assessing Liability in Claims

  NPTC 2008
  April 27-29, 2008
  Visit our Booth #724
  Hilton Cincinnati Netherland Plaza
  Cincinnati, Ohio

  Auto Insurance Report National Conference
  April 27-29, 2008
  St. Regis Resort
  Monarch Beach, California
  DriveCam Analytics Expert, Bryon Cook, Presenting

  RIMS 2008
  April 28-May 1, 2008
  Visit our booth #808
  San Diego Convention Center
  San Diego, California

  APTA 2008 Bus & Paratransit Conference
  May 3-7, 2008
  Hilton Austin
  Austin, Texas
  Bruce Moeller, DriveCam CEO, Presenting

  Waste Expo 2008
  May 6-8, 2008
  Visit our booth #3116
  McCormick Place
  Chicago, Illinois

• DriveCam in the News

  Fleet Owner
  Fleet Owner's e-newsletter highlighted DriveCam's recent Risk InfoCenter™ announcement. The article discusses how the Risk InfoCenter can analyze data and predict risky drivers through actual driving behavior collected across multiple industries and types of vehicles.

  Design News
  DriveCam was featured in the online article "Camera System Analyzes Driver Behavior." The article discusses how the solution monitors driving behavior and provide analysis for managers to coach their drivers.

  San Diego Daily Transcript
  The San Diego Daily Transcript highlighted DriveCam's recent announcement on Waste Connections Inc. selecting DriveCam's behavior-based risk mitigation solution to improve the safety of its fleets and reduce vehicle damages.

  St. James PlainDealer
  The St. James PlainDealer showcased the Teen Safe Driver Program as a great tool for parents to monitor their teenager's driving. The article also discusses the positive response American Family has received since the launch of the program.