Kwik Trip Inc. Offers Gift Cards to Teens Participating in Teen Safe Driver Program
May 29, 2007, 12:00PM
SAN DIEGO – DriveCam Inc., a global Driver Risk Management company, today announced that it has partnered with Kwik Trip Inc., a La Crosse, Wis.-based fuel and convenience store company, to reward teens in Minnesota and Wisconsin who are enrolled in the Teen Safe Driver ProgramSM (www.teensafedriver.com).
DriveCam developed the Teen Safe Driver Program in conjunction with American Family Insurance to provide American Family customers a proven approach to help new teen drivers improve their skills on the road. American Family customers can register for the program at www.teensafedriver.com. Throughout 2007, enrolled participants who demonstrate safe driving habits will receive a $20 gift card, courtesy of KwikTrip, that can be used for fuel and other store purchases.
"DriveCam is pleased to welcome Kwik Trip as a partner with the Teen Safe Driver Program," said Rusty Weiss, director of DriveCam's consumer division. "This is a significant contribution on Kwik Trip's behalf and signifies their commitment to helping teen drivers in the local communities in which they operate."
The Teen Safe Driver Program helps parents and teens stay safe during the riskiest time behind the wheel – the first year of unsupervised driving – and encourages family discussions on real-world driving incidents and distractions to set expectations for improvement. Recognizing the program's ability to help teens in their market area drive more safely, Kwik Trip committed to supporting the Teen Safe Driver Program through an initial donation of $20,000 in gift cards and related giveaways.
"It's our pleasure to reward young drivers enrolled in the Teen Safe Driver Program who demonstrate safe driving habits," said Gary Gonczy, director of marketing for Kwik Trip. "We are aware of no other program with as much potential to reduce the epidemic of injury and death associated with teen crashes. The Teen Safe Driver Program helps parents mentor young drivers and helps protect them during one of the riskiest times of their life. Parents really need to take a look at this program."
Enrollees in the Teen Safe Driver Program earn rewards by minimizing the number of "risk points" they accumulate over time. Teens must receive less than five risk points per week to be eligible to earn Kwik Trip gift cards.
About Kwik Trip Inc.
Kwik Trip employs more than 7,500 co-workers who service customers at 328 Kwik Trip and Kwik Star stores located throughout Wisconsin, Minnesota and Iowa. Kwik Trip is a leader in its industry and has a unique business model that allows it to maintain total quality control over a wide variety of products by producing and packaging these items in its own state-of-the-art facilities. In addition to its corporate Support Center, which handles the administrative needs of all the stores and co-workers, Kwik Trip operates its own Bakery, Commissary, Dairy, Distribution Warehouse and Vehicle Maintenance divisions. In this way, Kwik Trip can effectively control costs and waste while supplying its stores and customers with products and services of the highest quality, 365 days a year. For more information, visit www.kwiktrip.com.
About American Family Insurance
Based in Madison, Wis., American Family Insurance offers auto, homeowners, life, health, commercial and farm/ranch insurance, plus financial services, in 18 states. American Family ranks No. 338 on the Fortune 500 list and is the nation's third-largest mutual property/casualty insurance company. For more information, visit www.amfam.com.
About DriveCam Inc.
DriveCam is a global Driver Risk Management company that reduces claims costs and saves lives by improving the way people drive. By combining sight and sound, expert analysis and driver coaching, DriveCam has reduced vehicle damages, workers' compensation and personal injury costs by 30 to 90 percent in more than 62,000 commercial and government vehicles. DriveCam has the world's largest repository of events reflecting actual risky driving behaviors. In 2006, Inc. Magazine included DriveCam on its list of the 500 fastest-growing, privately held companies in the U.S. for the second consecutive year. DriveCam received the 2007 North American Class 6-8 Truck Driving Behavior Monitoring & Safety Enhancement Systems Product Innovation Leadership of the Year Award from Frost & Sullivan in 2007. For more information, visit www.drivecam.com.