Case Studies
Many services claim results, but few can back them up with independent research results like DriveCam. Look for proof that the programs really change behaviors – safer driving and seat belt use. DriveCam has delivered this feedback program to thousands of families, resulting in a faster learning curve and corresponding decline in crash rate by weeks in program
University of Iowa Study
Funded by American Family Insurance, the University of Iowa studied the effect of video feedback using DriveCam technology on a group of 25 rural high school teens in Iowa. They used DriveCam video event recorders with feedback turned off to measure how much behavior changed from a 9-week baseline period. They found that the riskiest drivesr in the study reduced their unsafe driving by 88%--in just a little more than a month of coaching and feedback.The study logged more than 180,000 miles of driving and the peer-reviewed publication can be viewed here.
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Minnesota and Wisconsin Test Results
Young drivers from 54 families in Minnesota and Wisconsin were enrolled in a test project. After nine months in the program, teens averaged a 70% decrease in the frequency and severity of high-risk driving events. The root causes for events were typically a failure to stay focused on the driving environment, failure to maintain safe following distances and excessive speed. Parents reviewed driving mishaps with their teens and coached them to improve their driving habits. In addition, within the first six weeks of the program seatbelt use by drivers and passengers improved from 50% to nearly 100%. Most notable in the test project was teen driver support for the program. Repeatedly, teens were surprised to see how their actions contributed to risky events. At the moment of the event they frequently attributed the problem to another driver's actions but the video objectively showed their contribution – being distracted, following too closely or driving aggressively.
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